济南圣都整装资金存管服务上线 客企银三方共建家装安全生态

Core Viewpoint - The launch of the renovation fund custody service by Shengdu, a direct home decoration brand under Beike, aims to rebuild consumer trust in the home decoration industry by establishing a regulated fund management system involving clients, banks, and enterprises [2][3] Group 1: Fund Custody Service - Shengdu's fund custody service is a collaboration with CITIC Bank, creating a "special account for special funds" system that releases funds based on construction milestones, ensuring consumer control over their funds [2] - The service addresses risks associated with the traditional "pay first, then construct" model, which can lead to issues like construction delays and quality problems [2] - The initiative has already been implemented in over 30 cities, safeguarding 33 billion yuan for more than 20,000 users since its inception last November [3] Group 2: Industry Impact - The introduction of the fund custody model is seen as a significant step towards enhancing consumer confidence and promoting a healthier development of the home decoration industry [2] - Industry leaders emphasize that this model sets a new benchmark for the sector, mitigating risks of fund misappropriation and ensuring funds are used specifically for their intended purpose [2] - The move is expected to facilitate a shift in the industry from a focus on "bad money driving out good" to "good money leading the market," creating a more transparent and secure home decoration ecosystem for consumers [3]