The Boston Beer Company Launches Emerald Hour Gummies in Canada

Core Insights - The Boston Beer Company has launched Emerald Hour, a new line of THC-infused gummies, expanding its non-alcoholic cannabis product offerings [1][3][11] - The gummies are available in Ontario and Alberta, with each gummy containing 5mg of THC and packaged in convenient two-pack containers [1][3] - The first flavor introduced is Peach & White Grape, designed to appeal to cannabis consumers seeking a flavorful experience [2][16] Product Details - Emerald Hour gummies are made with live rosin and solventless cannabis diamonds, ensuring a full-spectrum cannabis experience [3] - The brand's existing lineup includes ready-to-drink non-alcoholic cannabis cocktails, which contain 10mg of THC per 222ml mini-can and are available in over 600 dispensaries across Canada [3][4] - The current beverage flavors include Agave, Lime & Sea Salt, Cranberry & Citrus, Ginger & Lime, and Lime & Mint [10] Responsible Consumption - To promote responsible cannabis consumption, Emerald Hour is collaborating with Ally, a women-owned brand that provides secure storage solutions for cannabis products [4] - Ally containers are designed to be smell-proof and feature a lockable code for added security [4] Company Background - The Boston Beer Company, established in 1984, is known for its high-quality craft beverages and has expanded into non-alcoholic cannabis products through its Canadian subsidiary [6][7] - The company has a diverse portfolio that includes craft beer, hard cider, hard seltzer, and hard tea, with a commitment to innovation in beverage offerings [6]