Core Viewpoint - Walmart China has appointed Liu Peng as the President of Sam's Club, marking a significant move in its strategy to enhance investment and upgrade its business in China [2][5]. Group 1: Leadership Changes - Liu Peng has joined Walmart China and will report directly to the President and CEO of Walmart China, Zhu Xiaojing, effective immediately [1]. - Jane Ewing, the acting President of Sam's Club, will conclude her temporary assignment by the end of this year and return to Walmart's international division [1]. Group 2: Liu Peng's Background - Liu Peng previously held several leadership roles at Alibaba Group, including General Manager of Tmall International and Vice President of Alibaba Group [4]. - Before joining Alibaba in 2015, Liu worked at various companies such as Goodbaby China and Haier Group, gaining experience in procurement and marketing [5]. - Liu holds a bachelor's degree in International Trade from Nanjing University of Science and Technology and an EMBA from the University of International Business and Economics [5]. Group 3: Strategic Implications - Zhu Xiaojing expressed confidence in Liu Peng's ability to lead the Sam's Club team towards strategic upgrades, focusing on member-centric capabilities and digital transformation [5]. - Walmart China views Liu as a suitable candidate due to his understanding of Chinese retail and consumer habits, as well as his experience with international brands [5]. Group 4: Current Operations and Challenges - Sam's Club currently operates nearly 60 stores across over 30 cities, with plans to open about five new stores by the end of this year, and e-commerce sales accounting for over 50% of its business [7]. - The company has faced public criticism this year regarding product selection and delivery issues, which are seen as challenges stemming from rapid expansion [8]. - Experts suggest that Liu Peng's appointment may bring necessary internet thinking and local experience to address these operational challenges and balance expansion with member satisfaction [8].
请来前阿里副总裁刘鹏,山姆在中国市场要打什么牌?