NFL Deal Gives Lululemon Athletica Stock a Boost

Core Insights - Lululemon Athletica Inc has partnered with the NFL and Fanatics to launch an apparel collection for all 32 teams, leading to a 2.7% increase in stock price to $183.27 [1] - Despite a 52% year-to-date deficit, the stock is currently trading 15% above its five-year low of $159.25 reached on September 15 [2] - Short interest has decreased by 4.6% recently, but still represents 8% of the stock's float, indicating a potential for short covering [2] Trading Activity - The stock has seen a higher than usual interest in put options, with a 10-day put/call volume ratio of 1.14, ranking higher than 91% of readings from the past year [3] - There has been a notable increase in call options trading, with 22,000 calls exchanged today, particularly at the 185- and 190-strike levels [4] - Options are currently considered affordable, with a Schaeffer's Volatility Index (SVI) of 40%, placing it in the 17th percentile of annual readings [5]