SEGG Media Accelerates Audience Growth Past 14.5 Million Views and Launches the Sports.com App with Live Streaming Capabilities

Core Insights - SEGG Media Corporation has officially launched the Sports.com App, enhancing its global sports-growth strategy and providing fans with access to live and on-demand sports content in emerging markets [2][3] Company Overview - SEGG Media Corporation operates a portfolio of digital assets including Sports.com, Concerts.com, and Lottery.com, focusing on immersive fan engagement and AI-driven live experiences [7] App Features and Launch - The Sports.com App consolidates SEGG Media's sports portfolio into a user-friendly platform offering live streams, highlights, and interactive features, aimed at increasing engagement and monetization [3] - The app will allow fans to stream live matches, starting with the Super League Kerala match on October 28, featuring Malappuram FC vs Thiruvananthapuram Kombans FC [4] Audience Engagement - The launch follows a significant increase in audience engagement, with over 4.5 million new streams recorded during a recent match, bringing total reach and interactions to over 14.5 million [5] - The CEO of Sports.com Media highlighted the rapid growth of mobile-first sports audiences and the app's role in connecting fans, leagues, and partners in real time [6] Future Plans - SEGG Media plans to onboard additional leagues and regional properties through 2026, aiming to strengthen its position in the digital sports entertainment sector [6]