SEGG Media Accelerates Audience Growth Past 14.5 Million Views and Launches the Sports.com App with Live Streaming Capabilities

Core Insights - SEGG Media Corporation has launched the Sports.com App, enhancing its global sports-growth strategy and providing fans with access to live and on-demand sports content in emerging markets [4][5] - The app consolidates SEGG Media's sports portfolio, offering features such as live streams, highlights, and interactive elements, aimed at increasing fan engagement and monetization [5][9] - The launch follows a significant increase in audience engagement, with a recent Super League Kerala match attracting over 4.5 million new streams, contributing to a total reach of over 14.5 million interactions [7][8] Company Strategy - The Sports.com App is part of SEGG Media's strategy to create a unified ecosystem that connects fans, leagues, and partners in real time, capitalizing on the rapid growth of mobile-first sports audiences [8][9] - The company plans to onboard additional leagues and regional properties through 2026, positioning itself as a leading player in digital sports entertainment [9] Market Engagement - The app's launch is expected to drive community-driven growth and enhance data capture, translating into commercial value for the company [9] - The immediate availability of live streaming for upcoming matches, such as the Super League Kerala match, demonstrates the app's functionality and appeal to sports fans [6]