燃油车份额萎缩后再添质量隐忧，J.D. Power调研指其长期质量持续滑坡

Core Insights - The long-term quality of fuel vehicles is declining, as highlighted by J.D. Power's "2025 China Vehicle Reliability Study" [2][3] - The study indicates that fuel vehicles are facing increased pressure from the rapid electrification transition and competition, which poses a challenge to maintaining quality standards [2] Quality Issues - Quality issues in fuel vehicles are categorized into two main types: failure-related problems and design defects [2] - The average number of problems per 100 vehicles (PP100) for fuel vehicles has increased for two consecutive years, with a 9% overall increase over three years [2] - Design defect complaints have risen significantly, with a 20% increase in PP100, accounting for 45% of complaints, marking it as the primary cause of quality deterioration [2][3] Specific Quality Concerns - The main areas of complaints in fuel vehicle reliability are related to smart technology and NVH (Noise, Vibration, and Harshness), contributing over 75% of the increase in issues [3] - Feedback from owners of fuel vehicles with 1-2 years of ownership shows a continuous rise in PP100, from 168 in 2023 to 195 in 2025, indicating a decline in new vehicle quality control [3] Brand Performance - Despite improvements in technology and quality among domestic brands, there remains significant room for enhancement compared to international and luxury brands [3][4] - The average selling price of domestic brands has been stable, but quality complaints in areas such as exterior design and infotainment systems have worsened with vehicle ownership duration [4] Design Issues - All brands are experiencing an increase in design-related problems, indicating a growing conflict between R&D validation and cost reduction [5] - Design-related PP100 for domestic brands rose from 84 in 2023 to 102 in 2025, while luxury brands increased from 66 to 84 [5] Market Trends - The market share of fuel vehicles has been declining, with sales in 2024 at 11.99 million units, a 17.3% year-on-year decrease, and further dropping to 49.9% in the first nine months of 2025 [5][6] - The decline in market share has led to production adjustments and price reductions among manufacturers, which may contribute to the increase in quality issues [6] Reliability Rankings - In the J.D. Power reliability study, Land Rover ranked first among luxury brands with 157 PP100, followed by Porsche and BMW [7] - Among mainstream brands, FAW Toyota ranked first with 156 PP100, while Chery led the domestic brands with 188 PP100 [7]