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Pinterest experiments with new AI-powered personalized boards
PinterestPinterest(US:PINS) TechCrunchยท2025-10-27 15:35

Core Insights - Pinterest has announced new AI-powered features aimed at personalizing user experience on its platform, including "Styled for you" collages and "Boards made for you" [1][5] Group 1: AI Features - "Styled for you" collages enable users to create outfits by combining clothing and accessories based on their style preferences, with AI recommendations for mixing and matching [2] - "Boards made for you" are personalized boards that blend editorial input with AI suggestions, featuring trending styles and shoppable content, initially being tested in the U.S. and Canada [3][5] - The company aims to transform Pinterest boards from organizational tools into personalized shopping and inspiration platforms, aligning with its goal of becoming an "AI-enabled shopping assistant" [5] Group 2: User Controls and Updates - Pinterest is also implementing measures to manage AI-generated content, including labeling AI-generated images and allowing users to reduce AI-generated Pins in their feeds [6] - New tabs will be introduced to categorize Pins, including "Make It Yours" for fashion and home decor recommendations, "More Ideas" for related Pins, and "All Saves" for easy access to previously saved Pins [7][11]