Lifeway Foods Partners with Joe & The Juice to Launch Limited-Edition 'Trust Your Gut' Functional Smoothie

Core Insights - Lifeway Foods has announced a strategic collaboration with Joe & The Juice to launch the Trust Your Gut smoothie, aimed at expanding its presence in the foodservice and functional beverage market [1][2][3] Company Overview - Lifeway Foods is recognized as the leading U.S. supplier of kefir and fermented probiotic products, with a commitment to clean ingredients and functional nutrition [3][4] - Joe & The Juice operates over 400 locations globally, focusing on health-forward menu options and appealing to Gen Z and millennial consumers [4] Product Launch - The Trust Your Gut smoothie features Lifeway's probiotic-rich kefir, blended with strawberries, banana, fiber powder, date purée, beetroot powder, and pea protein, promoting gut health and overall vitality [2][3] - The smoothie is available at all Joe & The Juice locations across the U.S. for a limited time [4] Strategic Goals - This partnership is part of Lifeway's growth strategy to enhance brand visibility and innovation in the high-growth functional food and beverage segments [3] - The collaboration aims to meet rising consumer demand for convenient, nutrient-dense options that support digestive wellness and protein needs [2][3]