‌从碧海银滩到金山银山——“蓝色引擎”加速发力 海洋旅游经济破浪前行

Core Insights - The article highlights the rapid growth of China's marine tourism economy, driven by policy support and industry innovation, with a focus on immersive experiences and cultural integration [1][2][5] Policy Coordination - The Chinese government has implemented various policies to support marine tourism, including tax reductions and land use guarantees, positioning it as a strategic emerging industry [2][4] - Local governments are actively responding to national policies, creating a collaborative development model that combines national and local efforts [2][3] Regional Development - Different regions are exploring unique approaches to marine tourism, such as Shandong's focus on cruise and yacht tourism and Zhejiang's establishment of a provincial marine economy development bureau [3][4] - Collaborative initiatives among provinces, like the "Good Guest Shandong" brand, are enhancing regional tourism experiences and resource sharing [3] "Marine+" Model - The "Marine+" model is emerging, integrating various sectors to create diverse consumer experiences, moving from traditional sightseeing to immersive participation [5][6] - High-end customized tourism packages are being developed, particularly in Hainan, targeting affluent customers with unique offerings [5][6] Challenges and Solutions - Despite growth, the marine tourism industry faces challenges such as ecological protection, infrastructure deficits, and talent shortages, which hinder sustainable development [8][9] - Recommendations for addressing these challenges include establishing a unified ecological compensation system, improving infrastructure collaboration, and enhancing talent training programs [10] Future Outlook - The marine tourism sector is poised for significant growth, with the potential to become a key driver of economic development and regional coordination, provided that it adheres to ecological sustainability and innovative practices [10]