从碧海银滩到金山银山——“蓝色引擎”加速发力 海洋旅游经济破浪前行

Core Insights - The article highlights the rapid growth of China's marine tourism economy, driven by policy support and industry innovation, with a focus on the opening of Qingdao Xiaoguan Island as a representative case [1][2]. Policy Coordination - The Chinese government has implemented various policies to support the marine tourism industry, including tax reductions and land use guarantees, aiming to unlock tourism consumption potential and promote high-quality development [2][3]. - Local governments are actively responding to national policies, creating a collaborative development model that combines national and local efforts [2][3]. Regional Development - Different regions are exploring unique approaches to marine tourism, such as Shandong's focus on cruise and yacht tourism and Zhejiang's establishment of a provincial marine economy development bureau [3]. - Collaborative regional initiatives, like the "Good Guest Shandong Peninsula No. 1" maritime tourism brand, are enhancing resource integration and tourism heat across multiple cities [3]. Cultural and Technological Integration - The integration of marine culture and technology is becoming a key feature of marine tourism, with examples like the "Museum + Island" model in Zhejiang and the development of offshore wind power tourism in Fujian [7][8]. - Companies are expanding their business boundaries by creating comprehensive tourism experiences that combine leisure, culture, and technology [6][7]. Addressing Development Challenges - Despite the growth, challenges such as ecological protection, infrastructure disparities, and talent shortages are hindering the transition to high-quality sustainable development in marine tourism [9][10]. - The industry faces issues of overdevelopment and insufficient ecological investment, necessitating a focus on sustainable practices and regulatory frameworks [9][10]. Recommendations for Improvement - Experts suggest enhancing ecological protection measures, improving infrastructure through shared mechanisms, and addressing talent shortages through targeted training programs [11]. - A unified national standard for marine tourism services is recommended to elevate overall service quality in the industry [11].