Digital Product Passports: unlocking transparency and circularity in retail

Core Insights - The Digital Product Passport (DPP) is a regulatory initiative aimed at enhancing transparency and sustainability in retail by allowing consumers to access detailed product information through QR codes [1][2] - The DPP will require brands and manufacturers to provide verified data for specific product categories, starting with textiles and electronics [2] - While initially perceived as a compliance burden, DPPs offer significant opportunities for digital innovation, sustainability, and customer engagement, fostering long-term competitive advantages [3] Group 1: Digital Product Passport Overview - A Digital Product Passport serves as a dynamic digital ID that carries item-level information throughout a product's lifecycle [2] - DPPs connect physical products with digital data via unique identifiers that detail origin, materials, production processes, and end-of-life options [4] - The implementation of DPPs aids companies in managing supply chains, complying with regulations, and assessing environmental and authenticity risks [4] Group 2: Benefits for Consumers and Businesses - For consumers, DPPs enhance confidence in the authenticity and sustainability of purchased products [5] - Businesses can leverage DPPs for data-driven insights that improve sourcing, inventory optimization, supply chain efficiency, and support circular initiatives like resale, repair, and recycling [5] - The DPP framework enables a transparent information chain accessible to consumers, regulators, and brands, fostering trust and accountability [6]