Taboola, Paramount Partner to Launch ‘Performance Multiplier’ for SMB CTV Advertising

Core Insights - Taboola.com Ltd. (NASDAQ:TBLA) is highlighted as a promising stock under $5, particularly following its partnership with Paramount Advertising to launch the Performance Multiplier, aimed at enhancing CTV advertising for small and medium-sized businesses [1][3] Group 1: Partnership and Product Launch - Taboola and Paramount Advertising have announced a partnership to introduce the Performance Multiplier, a solution designed to extend and measure the impact of Connected TV advertising across the open web for SMBs [1][2] - The Performance Multiplier leverages Taboola's extensive network and performance marketing expertise, integrating into Paramount Ads Manager, which allows SMB advertisers to access premium streaming advertising [2][3] Group 2: Technology and Reach - The integration of Taboola's Realize AI technology into Paramount Ads Manager will enhance targeting and attribution capabilities for advertisers [3] - This collaboration enables advertisers to extend their brand message from Paramount's extensive CTV reach to matched and lookalike viewers across Taboola's network, which includes over 9,000 publisher partners, reaching hundreds of millions of users [3][4]