小米汽车陷入困境，问题出在哪？

Core Viewpoint - The article discusses a significant trust collapse regarding Xiaomi's automotive venture, highlighting the overwhelming negative sentiment from users and the failure of the company's approach to car manufacturing compared to its successful smartphone strategy [1][3]. Group 1: Trust and Public Sentiment - The negative public sentiment towards Xiaomi's car has reached 96%, with a net emotional value plummeting to -96%, indicating a severe backlash from users [1]. - Xiaomi's previous reputation for high value and fan culture in the smartphone market has not translated successfully into the automotive sector, leading to a major misstep [1][3]. Group 2: Manufacturing Approach - The company attempted to apply the fast-paced smartphone development model to the automotive industry, which is fundamentally different and requires a longer development cycle of five to seven years for safety and reliability [3]. - Xiaomi's ambitious goals, such as producing 200,000 vehicles by 2024, are unrealistic given the complexities of automotive manufacturing [3]. Group 3: Consumer Expectations - Consumers expect safety and reliability in vehicles, contrasting with the higher tolerance for issues in smartphones, which can be easily replaced or updated [5]. - The company's reliance on OTA updates instead of physical recalls has angered consumers, who prioritize safety over technological convenience [5]. Group 4: Leadership and Crisis Management - The prolonged silence from Xiaomi's leadership during crises has been criticized, with comparisons drawn to other automakers that respond promptly to issues [6][8]. - The concentration of pressure on the founder, Lei Jun, without a broader leadership response has been seen as a significant flaw in crisis management [8]. Group 5: Industry Standards - The article emphasizes that the era of treating automotive manufacturing like a fast-paced tech industry should end, as safety must be the primary standard in the automotive sector [10]. - The expectation is for Xiaomi to shift focus from marketing and public relations to producing genuinely safe and reliable vehicles [10].