基金投顾这六年：“用户信任”成为行业锚点

Core Insights - The fund advisory business has evolved over six years, achieving steady growth in management scale and user base, with over 60 institutions now operating in this space and several exceeding 10 billion yuan in scale [1][2] - The industry has shifted from a "product-oriented" approach to a "service-oriented" model, with "user trust" becoming a central focus, significantly enhancing the investor experience [1][2] - Future developments will see advisory fees becoming the primary source of profit for advisory institutions, pushing the industry back to its wealth management roots [1][5] Development Milestones - The fund advisory business began its pilot phase in October 2019, coinciding with a golden period for public funds, leading to rapid scale expansion [1] - In 2022, institutions started to reflect on their strategies, moving towards "dynamic buy advisory strategies" to help users with timing and selection challenges in equity investments [2] - By October 15, 2023, the user accounts of a specific advisory program reported a profit ratio of 94.43%, demonstrating the effectiveness of the new strategies [2] Trust Building Challenges - Building investor trust is both a key focus and a challenge for the industry, requiring performance, companionship, and time [3][4] - Some advisory institutions have chosen to prioritize trust over scale, with a notable example being a firm that maintained close communication with clients, managing an average of 500 clients per advisor [3] - Data shows that advisory services have outperformed non-advisory accounts in terms of returns, with specific figures indicating a 7.01% higher return over the past year [4] New Opportunities - Recent reforms in fund fee structures emphasize prioritizing investor interests and preventing conflicts of interest, indicating a shift towards advisory fees as the main revenue source [5] - Institutions like Yingmi Fund are adapting their fee structures to align with these reforms, moving from transaction fee deductions to monthly advisory fees [5] - The transition to a more professional and personalized advisory service model is expected to create opportunities for outstanding institutions to thrive amid industry changes [6]