新图景 新风尚 新举措——上海文旅行业“新”光熠熠

Group 1: Event Highlights - The 10th Lujiazui International Coffee Culture Festival successfully concluded, showcasing the "Coffee + Culture" concept and enhancing Shanghai's status as a cultural tourism hub [1] - The festival has become a significant cultural phenomenon in the national coffee sector, reflecting Shanghai's fashion and inclusivity in the cultural tourism field [1] Group 2: Tourism Performance - In the first three quarters of this year, Shanghai welcomed over 6.32 million inbound tourists, marking a year-on-year increase of 37.14% [2] - The 36th Shanghai Tourism Festival generated over 300 billion yuan in consumption, while the National Day and Mid-Autumn Festival holiday period saw over 25 million tourists [2] - In the Songjiang District, tourism revenue reached 12.05 billion yuan, a 0.69% increase, with 15.55 million tourists, up 6.86% year-on-year [2] Group 3: Policy and Development Initiatives - Shanghai's government has launched a three-year action plan (2025-2027) aimed at high-quality tourism development, positioning the city as a top destination for inbound tourism and urban tourism [3] - The "Shanghai Theme Park Layout Plan" was released, outlining a world-class theme park matrix with a dual-core and multi-point approach [3] - The "2025 Shanghai Cultural Tourism Investment Blueprint" was introduced, featuring ten landmark projects and a billion-yuan annual investment plan [3] Group 4: Corporate Engagement in Cultural Tourism - Numerous listed companies in the cultural tourism sector are actively contributing to Shanghai's vibrant cultural landscape, enhancing the city's appeal [4] - The film industry in Shanghai is expanding its artistic boundaries through a full-chain business model that includes content investment, distribution, and IP operation [4] - The World Skills Museum, created by Fengyuzhu, has become a popular landmark, integrating technology into cultural experiences [4] Group 5: Innovative Projects and Collaborations - The Oriental Pearl Tower has transformed into a giant CHIIKAWA-themed world, attracting significant visitor interaction [5] - Roman Holdings is enhancing Shanghai's cultural tourism through digital light and shadow experiences, contributing to the city's vibrant night scene [5] - A national event for cultural tourism listed companies was held in Shanghai, facilitating on-site inspections and business matchmaking [5]