Paramount plans to keep Warner Bros largely intact after merger, Bloomberg News reports

Core Viewpoint - Paramount Skydance intends to maintain much of Warner Bros Discovery's structure if a merger occurs, focusing on preserving creative teams while optimizing marketing and operations [1] Group 1: Company Strategy - CEO David Ellison aims to retain the creative teams at both Paramount Skydance and Warner Bros Discovery, indicating a commitment to creative continuity [1] - The strategy includes streamlining marketing efforts, suggesting a focus on operational efficiency post-merger [1] Group 2: Industry Implications - The potential merger reflects ongoing consolidation trends within the entertainment industry, as companies seek to enhance their competitive positioning [1] - Maintaining creative teams may signal a shift towards prioritizing content quality and innovation in a rapidly evolving market [1]