开采矿石、游核电站……“逛工厂”缘何成为文旅“香饽饽”？

Core Insights - The trend of "factory tours" is evolving from a niche experience to a mainstream choice, driven by tourists' curiosity about industrial processes and brand culture, as well as the growing popularity of experiential tourism [6] Group 1: Industrial Tourism Development - The Cangnan Town Alunite Industrial Tourism Area in Zhejiang has been recognized as one of the "Top 10 Fun Factories in Zhejiang for 2024," showcasing a blend of industrial tourism with educational and cultural experiences [1][2] - The Alunite Industrial Tourism Area has generated over 40 million yuan in annual tourism revenue for the town, attracting approximately 1.67 million visitors in 2024 [3][2] - The area features over 300 mining heritage sites, including significant relics and intangible cultural heritage related to alunite mining, contributing to its reputation as the "World Alunite Capital" [2] Group 2: Innovative Factory Experiences - The Boss Electric Appliance Factory has integrated technology and AI to enhance visitor experiences, including the launch of an AI cooking model and themed tours that combine culinary culture with factory visits [4] - The Yiyue Brewing Company, a time-honored brand, has transformed its factory into a "transparent factory" where visitors can engage in traditional brewing techniques, further promoting the integration of industry and tourism [5] Group 3: Popularity of Factory Tours - The Sanmen Nuclear Power Station has become a popular destination for families, offering interactive experiences that allow visitors to learn about nuclear power operations while enjoying nearby recreational activities [6] - The industrial tourism sector in Zhejiang is characterized by three models: revitalizing industrial heritage, showcasing modern production processes, and demonstrating traditional craftsmanship and intangible cultural heritage [6] Group 4: Future Directions - Zhejiang is developing a grading standard for industrial tourism bases, categorizing them into levels based on core attractions, product systems, and tourism services, similar to tourism scenic area quality ratings [7] - Successful examples from other regions, such as the Qingdao Beer Museum and Beijing Shougang Park, illustrate that innovative and engaging factory experiences can attract more visitors [7]