“蓝色引擎”加速发力 海洋旅游经济破浪前行

Core Insights - The article highlights the rapid growth of China's marine tourism economy, driven by policy support and industry innovation, with a focus on the opening of Qingdao Xiaoguan Island as a representative case of this trend [1][2]. Policy Coordination - The Chinese government has implemented various policies to support the marine tourism industry, including tax reductions and land use guarantees, which aim to unlock the potential of coastal tourism and promote new business models [2][3]. - Local governments are also actively developing unique marine tourism strategies, such as Shandong's focus on cruise and yacht tourism and Zhejiang's establishment of a provincial marine economy development office [3]. Regional Collaboration - Collaborative efforts among regions have enhanced the effectiveness of marine tourism development, as seen in Shandong's joint initiative to create a maritime tourism brand and Fujian's establishment of a cultural tourism circle [3][4]. - Guangdong is leveraging its extensive coastline to develop a world-class tourism destination, focusing on marine cultural heritage and diverse tourism products [3]. "Marine+" Model - The "Marine+" model is emerging as a mainstream approach, integrating various sectors to enhance visitor experiences, such as high-end customized packages and cultural experiences [6][7]. - Companies are expanding their business boundaries by creating comprehensive marine tourism offerings, combining leisure activities with cultural and educational experiences [7][8]. Addressing Development Challenges - Despite the growth, challenges such as ecological protection, infrastructure deficits, and talent shortages are hindering the transition to high-quality sustainable development in marine tourism [9][10]. - The industry faces issues of overdevelopment and insufficient ecological investment, necessitating a balance between tourism growth and environmental conservation [9][11]. Recommendations for Improvement - Experts suggest that the industry should focus on policy refinement, standardization, and mechanism enhancement to address existing challenges, including establishing a unified ecological compensation system and improving infrastructure collaboration [11][12]. - The development of a national standard for marine tourism services is recommended to elevate overall service quality and address the talent gap in the industry [11].