鲜朗携 FIFe 中国队海外夺冠，加速国产宠粮高端化新态势

Core Insights - The article highlights the significant growth and competitive landscape of China's pet food market, with a focus on the brand Xianlang achieving remarkable sales during the 2025 Double Eleven shopping festival, securing the top position in pet food sales [1][5][18] Market Overview - The pet consumption market in urban China reached 300.2 billion yuan, growing by 7.5%, with pet food accounting for 52.8% of this market [1] - The pet economy is projected to expand to 811.4 billion yuan by 2025, with a growth rate of 15.7% [1] Brand Performance - Xianlang achieved a dominant position in the pet food category during the 2025 Double Eleven event, being the top seller on both the Tmall pet store transaction list and the brand transaction list [1][5] - The brand entered the "billion club" within the first hour of the pre-sale, showcasing its strong market influence [5] Professional Recognition - Xianlang is the first and only domestic pet food brand to be designated as the main food supplier for the Chinese team at the FIFe World Championship, marking a significant achievement in the international pet competition arena [6][9] - The FIFe World Championship in Romania featured over 1,500 top cats from more than 31 countries, highlighting the brand's involvement in prestigious events [9] Product Quality and Standards - Xianlang emphasizes high-quality ingredients, particularly high-protein formulations suitable for competitive cats, which has garnered trust from both consumers and professionals [12] - The brand has established itself as a standard setter in the industry by creating the "Fresh Meat Baked Complete Pet Food" group standard, incorporating key freshness indicators into the evaluation system [14] Supply Chain and Production - Xianlang has developed a fresh ecosystem through its three factories located in Dandong, Luohe, and Wuyishan, ensuring rapid freshness from source to production [16] - The proximity of the Wuyishan factory to a poultry farm allows for efficient supply chain management [16] Conclusion - Xianlang's achievements in both market sales and professional endorsements illustrate its successful transition from a consumer brand to a recognized player in the professional pet food sector, reinforcing the importance of quality products for future growth [18]