China's Xizang: Ali Prefecture's cultural tourism industry goes viral, painting a happy picture of cultural and tourism integration

Core Insights - The Ali Prefecture's Bureau of Culture and Tourism is actively working to establish Ali Prefecture as a world-class travel destination and enhance the "Mysterious Xizang · Heavenly Ali" brand [1] - The cultural tourism industry is becoming a significant driver of economic growth in Ali Prefecture, transforming it from an "uninhabitable zone" to a vibrant area, thereby improving residents' happiness and fulfillment [3] Group 1: Events and Promotions - The 2025 Northwestern Xizang Culture and Tourism Promotion Alliance Conference was held in Chengdu, focusing on the development of cultural tourism [1] - The 9th Shangshung Cultural Tourism Festival featured events like an ethnic costume show and a traditional horse racing festival, which highlighted the region's cultural appeal and increased travel interest [2] Group 2: Economic Impact - The cultural tourism sector is recognized as a new engine for economic growth in Ali Prefecture, contributing to the area's vitality and enhancing the quality of life for residents [3]