Core Insights - The global action camera and panoramic camera market is undergoing significant changes, with a rapid restructuring of market dynamics [1] Action Camera Market - GoPro, once the dominant player in the global action camera market, held over 75% market share in 2022-2023 with its HERO series, but is projected to see its market share decline to 18% by 2025 [1] - DJI has strategically positioned itself to become the leading player in the action camera market, with a projected market share of 66% by Q3 2025 [1] - Another Chinese brand, Insta360, currently holds approximately 13% of the market share [1] Panoramic Camera Market - DJI entered the panoramic camera market on July 31 of this year and has quickly gained traction, achieving a 49% market share in Chinese e-commerce channels and a global market share of 43% within three months [1] - The DJI Osmo 360 has topped the "Outdoor Panoramic Action Camera Bestsellers" list on JD.com, maintaining the number one position for 49 days since its launch [1]
久谦咨询：大疆运动相机全球市占第一近70%，全景相机市占近50%
Xin Lang Ke Ji·2025-10-28 03:13