Core Viewpoint - The event at Hangzhou Ledi Port, featuring Li Yuchun's 2025 "Queen and Dreams" concert tour, successfully merges music, art, and commerce, creating a new model of fan economy and commercial space interaction [1][4]. Group 1: Event Details - The pop-up store is located in the A Zone of Ledi Port, designed with multiple interactive experience areas, including a headphone wall for listening to Li Yuchun's classic albums and a themed newspaper stand for concert memorabilia [2]. - The event runs daily from 18:00 to 22:00, with a large screen displaying themed visuals, establishing a new cultural landmark in Hangzhou [2]. Group 2: Economic Impact - The event generated significant fan engagement, with over 3,000 attendees waiting in line on the first day for limited merchandise, and 1,000 promotional banners selling out in just 8 hours [5]. - During the event, foot traffic at Ledi Port increased by 248% compared to the previous period, with overall mall traffic up by 23% and revenue rising by 35% [5]. Group 3: Business Model Exploration - Ledi Port, as a city-level commercial complex, continues to explore new retail models, integrating thematic atmosphere, social engagement, and unique experiences to enhance the fan economy and conversion effects [5]. - The company aims to expand its operational capabilities and provide diverse experiences to consumers in the future [5]. Group 4: Company Background - Ledi Port, located in Hangzhou, covers an area of 150,000 square meters and is positioned as an art-themed experiential shopping center, featuring unique installations and certifications in green building standards [6]. - The company, under the umbrella of the Ocean Group, specializes in commercial project development and operation, with over 20 years of experience in various stages of commercial space management [7].
全城瞩目!李宇春主题快闪店空降杭州远洋乐堤港
Xin Lang Zheng Quan·2025-10-28 05:19