Core Viewpoint - Guangdong Province has launched the "Yue Night Yue Beautiful, Enjoy the Bay Area" night cultural and tourism consumption promotion activity, aiming to enhance night-time economic activities and tourism experiences in the region [1]. Group 1: Event Launch - The event was officially launched on the evening of October 27 at the Guangzhou Tower [1]. - The initiative features the mascots of the 15th National Games, "Xi Yang Yang" and "Le Rong Rong," promoting the integration of sports vitality with the charm of Lingnan's night scenery [3]. Group 2: Night Tour Routes - Guangzhou has introduced a series of "All Games Night" activities, creating five themed night tour routes: "City Central Axis Night Illumination Line," "Millennium Ancient City Night Charm Line," "Xiguan Style Night Banquet Line," "Vibrant All Games Night Run Line," and "Green Beautiful Ecological Night Movement Line" [3]. - These routes aim to provide a new experience and method for night-time consumption in Guangzhou, encouraging visitors to explore the city [3]. Group 3: Economic Impact - By the third quarter of 2025, the number of night-time visitors to representative cultural and tourism businesses in 20 night consumption gathering areas in Guangdong is expected to increase by 11.41% year-on-year [3]. - During the recent National Day and Mid-Autumn Festival holiday, cities like Guangzhou, Shenzhen, Foshan, and Huizhou ranked among the top in the country for night-time economic vitality [3].
广东启动夜间文旅消费促进活动
Zhong Guo Xin Wen Wang·2025-10-28 05:25