智通财经网·2025-10-28 05:51Core Insights - Global PC shipments are projected to grow by 8.1% year-on-year in Q3 2025, driven by the end of Windows 10 support and inventory strategy adjustments related to U.S. import tariffs [1] - Approximately 40% of the PC installed base is still running Windows 10, creating a significant replacement cycle that is expected to boost market growth in the coming years [1] Group 1: Market Performance - Lenovo maintains its position as the global market leader with a 17.4% year-on-year increase in shipments, the highest among the top six manufacturers [3] - HP ranks second with a 10.3% year-on-year growth in shipments, highlighting its strong penetration in the commercial market [3] - Dell shows a slight decline of 0.9% year-on-year in shipments, but a 2.7% quarter-on-quarter increase, indicating cautious purchasing behavior among core enterprise clients [4] - Apple benefits from strong sales of the new MacBook and corporate interest, achieving a 14.9% year-on-year growth in shipments [5] - ASUS experiences a significant quarter-on-quarter increase of 22.5% in shipments, with a 14.1% year-on-year growth driven by robust demand for consumer laptops [6] Group 2: Competitive Landscape and Future Trends - The top five manufacturers collectively account for nearly three-quarters of the global PC market, with increasing concentration in the high-end market, while smaller brands see flat or slightly declining shipments [7] - The current growth is primarily driven by the operating system migration, but the rise of AI PCs is expected to bring deeper changes to the industry [7] - Significant growth in AI PC shipments is anticipated to begin after 2026, driven by the commercialization of next-generation processors designed for local AI computing [7][8] - Companies are beginning to procure AI-enabled PCs to prepare for future applications, even if there is no immediate demand, indicating a shift towards "edge intelligence" as the next wave of replacement [7] - The focus is shifting towards AI PCs as the next growth engine, with manufacturers launching new models featuring local AI acceleration capabilities, although these features have not yet become the main sales drivers [7]