SZAP(SZ:000061) Zhong Guo Xin Wen Wang·2025-10-28 06:18Core Insights - The Guangdong Shantou agricultural products achieved significant sales at the Shenzhen Food Expo, with total transaction and intended order amounts exceeding 30.25 million yuan [1][4]. Group 1: Sales Performance - The on-site agricultural product sales reached over 2.31 million yuan, with 2,228 intended orders [1]. - The Shantou exhibition area showcased a variety of high-quality agricultural products, including seafood, sweet potatoes, and specialty teas, attracting considerable interest from attendees [3]. Group 2: Product Highlights - The exhibition featured live seafood, such as grouper and sea urchins, which enhanced the appeal of the products [3]. - A specific product, "丸管家" fish balls, achieved daily sales exceeding 10,000 yuan during the expo [3]. Group 3: Branding and Marketing Strategy - The newly launched regional public brand "Shan Nong Ling Xian" was promoted through various activities, including product matching events and cultural performances [4]. - The government aims to enhance the brand's visibility and influence by consolidating traditional sales channels and expanding into online e-commerce [5].