Core Viewpoint - The financial consumer protection work is essential for maintaining the health of the financial system and safeguarding consumer rights, which is a key focus for the China Construction Bank Shandong Branch during the "2025 Financial Education Promotion Week" [1] Group 1: Financial Consumer Protection Initiatives - The Shandong Branch of China Construction Bank emphasizes the importance of consumer protection by establishing a leadership team and a comprehensive plan for the "2025 Financial Education Promotion Week" [2] - The branch has developed a systematic training program to enhance employees' knowledge and skills in consumer protection [2] - A multi-channel approach has been adopted for outreach, utilizing both online and offline platforms to disseminate financial education [2] Group 2: Targeted Financial Education - The branch focuses on five key scenarios: rural areas, communities, campuses, enterprises, and business districts, to tailor financial education to different demographics [3][4] - Specific initiatives include educating fishermen about high-interest traps, enhancing elderly residents' awareness of scams, and informing students about financial risks associated with loans [3][4] Group 3: Innovative Approaches to Consumer Protection - The Shandong Branch employs digital tools and creative cultural methods to make financial education engaging and accessible [5][6] - Initiatives include a digital exhibition and interactive games to facilitate learning about financial knowledge [6] - The integration of traditional cultural arts into financial education events aims to enhance consumer engagement and understanding [7] Group 4: Commitment to Social Responsibility - The Shandong Branch of China Construction Bank is dedicated to integrating consumer protection into every aspect of financial services, reinforcing its role as a protector of consumer rights and a promoter of financial literacy [7]
建行山东省分行：以消保之盾护金融民生，以专业之力筑生态之基