虚假人设诱骗打赏将被整治！南都曾起底“诱导式剧本”乱象

Core Viewpoint - The Central Cyberspace Administration of China has launched a two-month special campaign titled "Clear and Rectify the Chaos of Online Live Streaming Rewards" to strengthen the management of online live streaming rewards, focusing on issues such as vulgar group broadcasts and deceptive personas [1][2] Group 1: Key Issues Addressed - The campaign targets four main issues: vulgar group broadcasts enticing rewards, deceptive personas misleading users into giving rewards, inducing minors to reward, and stimulating irrational user rewards [1][2] - Specific deceptive practices include creating false personas such as "poor household," "princess," and "elite returnees," and using AI-generated content to mislead users into rewarding [2] Group 2: Regulatory Actions - The Central Cyberspace Administration mandates strict penalties for accounts and platforms that repeatedly violate regulations, as well as for MCN institutions that encourage or condone such violations [2] - The campaign aims to enhance the supervision and management of live streaming platforms and hosts, ensuring accountability among platforms, hosts, and MCN institutions [2] Group 3: Industry Context - Previous investigations have highlighted the issue of fake personas in live streaming for profit, with some hosts engaging in illegal activities to attract viewers and generate revenue [3] - There are reports of scams involving fabricated stories about valuable antiques, leading to significant financial losses for victims, indicating a broader trend of deceptive practices in the industry [3]