Group 1 - The company is steadily advancing its 3+ star ecological strategy in recruitment, focusing on home furnishings, home decoration, and home appliances to enhance rental rates and income [1] - The company plans to focus on youth transformation by introducing diverse business formats, including themed home furnishing stores, trendy design areas, solutions for single living, and pet-friendly home experience zones to better serve young consumers [1] - Despite the increasing penetration of online transactions in the domestic home furnishing, building materials, and home appliance market, consumers still prefer offline experiences due to the high-value and experiential nature of home consumption, indicating the continued importance of offline retail spaces [1]
美凯龙:招商推3+星战略,聚焦年轻化转型提升线下卖场竞争力