Core Insights - The "Yue Night Yue Beautiful" cultural and tourism consumption promotion event was launched in Guangzhou, aiming to enhance the night economy and integrate various sectors such as culture, tourism, sports, and food [1] Group 1: Night Economy Development - The event is positioned as a bridge for the night economy, promoting the integration of cultural and tourism sectors, especially with the upcoming 15th National Games [1] - A report released during the event highlighted that during the National Day and Mid-Autumn Festival holiday, Guangdong's night tourism-related online posts reached 118,400, ranking first in the country [2] - In the first three quarters of this year, Guangdong led the nation in film box office, screening sessions, and audience attendance, showcasing the region's vibrant night economy [2] Group 2: Night Consumption Growth - Nighttime consumption has become a key driver for growth in the cultural and tourism sectors, with a year-on-year increase of 11.41% in nighttime visitors to representative cultural and tourism businesses in 20 consumption clusters [2] - The report indicated that 15 national-level consumption clusters experienced a 6.79% increase in nighttime foot traffic year-on-year [2] - Cities like Guangzhou, Shenzhen, and Foshan ranked among the top ten in the 2025 China Urban Night Economy Index, reflecting their strong nighttime vitality [2] Group 3: Special Events and Promotions - Guangzhou introduced the "All Sports Night" series of activities, integrating sports and city nightscapes, featuring five themed night tour routes [3] - The event included performances that provided a visual and auditory feast for attendees, enhancing the overall experience [4] - A partnership with Didi Chuxing was established to offer a taxi discount package covering ten cities, promoting easier access to nighttime activities [5]
粤夜粤美 畅赏湾区 2025年广东省夜间文旅消费促进活动启动
Guang Zhou Ri Bao·2025-10-28 07:44