美凯龙：回应家装业务协同及线上线下融合、拓展规划

Group 1 - The company is enhancing its home decoration and customization business but has not yet seen significant synergy effects [1] - The management emphasizes an integrated online and offline marketing strategy, upgrading the online traffic matrix to attract young consumers [1] - The company collaborates with platforms like Douyin, Xiaohongshu, Meituan, and Tmall to create a closed loop of "online seeding - offline experience" [1] Group 2 - Offline initiatives include a trade-in program and joint brand marketing to leverage government and enterprise subsidies [1] - The company has launched a "Ten Thousand Plate Service Plan" to integrate upstream and downstream resources and improve last-mile service [1] - The company is expanding its network by collaborating with real estate companies like Jianfa Real Estate and Lianfa Group to offer exclusive home decoration services to property owners [1]