Huan Qiu Wang·2025-10-28 08:33Core Insights - Meituan's international food delivery brand Keeta officially launched operations in Abu Dhabi on October 28, marking a significant expansion in the UAE market after its entry into Dubai last month [1][4] - The UAE's food delivery market is characterized by high value, potential, and standards, with a strong demand for quality services [4] - Keeta aims to provide reliable delivery services, diverse product offerings, and affordable prices while supporting the long-term development of local merchants and delivery partners [4] Market Expansion - Since its initial launch in Saudi Arabia in September 2024, Keeta has expanded to over 20 cities in the country, demonstrating a successful deep coverage strategy [4] - Following its operations in Qatar, Kuwait, and now Abu Dhabi, Keeta is implementing a "four-country linkage" business development model in the Middle East [4] - The company plans to continue integrating with the local food delivery ecosystem in the Gulf region while exploring additional markets [5] Strategic Vision - Meituan's internationalization is an extension of its "retail + technology" strategy, showcasing the company's efforts to leverage its domestic capabilities for global expansion [4] - The transition from Hong Kong to the Middle East reflects Meituan's commitment to transforming its instant retail service capabilities into a core competitive advantage on a global scale [4]