2025年浦北陈皮文化旅游宣传周发布会在北京举行

Core Insights - The event for the 2025 Pu Bei Chen Pi Cultural Tourism Promotion Week was held, marking the beginning of efforts to promote the Pu Bei Chen Pi brand nationally and internationally [1] Industry Development - Pu Bei County has positioned the Chen Pi industry as a leading agricultural sector with a target of becoming a "100 billion yuan industry," with the planting area of large red citrus exceeding 190,000 acres, ranking first among counties in China [3] - The Chen Pi industry is expected to achieve a production value of 60 billion yuan in 2024 and is projected to exceed 80 billion yuan this year [3] - The county has successfully cultivated six villages with Chen Pi production values exceeding 100 million yuan, benefiting over 20,000 households and 100,000 people [3] Quality and Unique Features - Pu Bei County boasts over one million large red citrus trees aged over 10 years, with 250,000 trees over 20 years old, and ancient trees nearly 100 years old still thriving [3] - The unique quality of Pu Bei Chen Pi is highlighted by its high content of the medicinal component hesperidin, which reaches 3.7%, surpassing the standards set by the Chinese Pharmacopoeia [3] - The Chen Pi from Pu Bei is characterized by its thick skin, rich oil content, and strong aroma, showcasing significant market potential and value [3] Integration of Industries - The integration of agriculture, culture, and tourism is being promoted in Pu Bei, with efforts to enhance the region's development through the Chen Pi industry [5] - The China Tea Circulation Association is facilitating collaboration between Chen Pi and tea industries, aiming to create innovative products and consumption scenarios that combine the flavors of tea and Chen Pi [7] Policy Support - The Chen Pi industry has received support from national policies, including its inclusion in the list of raw materials for the pilot management of domestic compound health food filings [9] - This policy initiative is expected to expand the downstream applications of Chen Pi, contributing to the economic development of the region [9] Event Highlights - The "Pu Bei Chen Pi · Chen Xiang World" promotion week aims to showcase the achievements in industry integration, technological empowerment, and brand building [10] - The event emphasizes the theme of "culture as the soul, industry as the foundation, and tourism as the medium" to enhance the visibility and reputation of Pu Bei Chen Pi [10]