电商生态需要更强的“质量信号”

Core Insights - The "Double 11" shopping festival in 2025 has become a part of daily life, but concerns about product quality have emerged amidst the low-price competition and rapid market changes [2][3] - The prevalence of price wars in the online market is leading to a decline in product quality, with genuine quality-focused manufacturers being forced out of the market [3][4] Product Quality Concerns - Excessive price competition results in "bad money driving out good," pushing quality-conscious manufacturers out of the market [3][4] - The rise of low-priced products, such as socks sold at "4.99 yuan for ten pairs," exemplifies the trend of sacrificing quality for cost [3][4] - The existence of "three-no products" (no production date, no quality certification, no manufacturer) is a significant issue, with many such products being sold online despite their dangers [4][5] Consumer Trust and Complaints - The increasing complaint rates reflect a growing trust crisis in the market, with issues like false advertising and difficulty in returns becoming prevalent [5][6] - While price wars may seem beneficial in the short term, they undermine the industry's foundation and lead to a lack of innovation and quality [5][6] Underlying Causes - A shift in consumer mentality towards lower quality due to economic pressures and the nature of low-margin industries contributes to the decline in product quality [7][8] - The transparency of data and algorithms in e-commerce has led to a lack of innovation, as businesses are unable to establish differentiation [9][10] Market Dynamics - The overwhelming focus on price over quality creates a market failure, where high-quality products struggle to gain visibility [11][12] - The rise of white-label products, which lack branding and quality assurance, further complicates the competitive landscape [14][15] Solutions to Break the Cycle - To improve product quality, platforms must support the supply of new and high-quality products by enhancing supply chain efficiency and providing visibility [18][19] - Regulating platforms to avoid excessive low-price competition and encouraging a balanced approach to quality and price is essential [20][21] - Strengthening quality signals and consumer protection measures can help restore trust and ensure that high-quality products are recognized and valued [21]