前九月广州跨境电商进出口额达1691.2亿元

Core Insights - Guangzhou's cross-border e-commerce import and export volume reached 169.12 billion RMB in the first nine months of the year, driving a 12.5% increase in the city's overall foreign trade import and export volume [1][2] Group 1: Cross-Border E-Commerce Performance - The city organized 16 "cross-border e-commerce + industrial belt" events in collaboration with major platforms like Shein, Amazon, Alibaba International Station, AliExpress, and OZON, focusing on industries such as clothing, bags, and beauty [1] - Shein has been a key player in promoting the "cross-border e-commerce + industrial belt" model, enhancing the international competitiveness of local products [1] Group 2: Shein's Market Position - In August, Shein ranked first in global fashion apparel category traffic and was the second most popular shopping app in the United States, with a 25% year-on-year increase in Google search volume [1][2] - Shein's strategic focus on the Guangzhou and Guangdong-Hong Kong-Macau Greater Bay Area has been crucial for its global market leadership, supported by a smart supply chain system covering cities like Zhaoqing, Foshan, and Jiangmen [2] Group 3: Future Developments - Guangzhou plans to continue optimizing the cross-border e-commerce environment, aiming to build an international cross-border e-commerce hub and enhance multi-modal logistics networks [2] - The city aims to deepen international industrial and supply chain cooperation to support the growth of outstanding cross-border e-commerce enterprises [2]