Core Insights - MINISO LAND, the first of its kind in Thailand, has officially opened in Bangkok's Siam Square, marking a significant step in MINISO's brand upgrade and globalization strategy in Southeast Asia [2][4] - The store features over 80 popular global IPs and more than 8,000 SKUs, including plush toys, blind boxes, fragrances, and cultural creative products, quickly becoming a hotspot for local youth and international tourists [2][4] Group 1 - The opening of MINISO LAND signifies MINISO's commitment to Southeast Asia as a key overseas market, with Thailand identified as a core strategic area due to its young population and high consumer potential [2][3] - The company has already established nearly 20 upgraded stores in Thailand, with some experiencing monthly sales up to 8-10 times higher than before the upgrade, indicating strong consumer demand [3] - Future plans include expanding MINISO LAND to major Southeast Asian regions such as Jakarta, Malaysia, the Philippines, and Singapore, with a focus on steady growth rather than rapid expansion [3] Group 2 - As of June 30 this year, MINISO has entered 112 countries and regions, operating over 7,900 stores globally, with the opening of MINISO LAND in Thailand being a crucial part of its global brand upgrade [4] - The company aims to replicate the success of the Thai market in other global markets, paving the way for the international development of Chinese brands [4]
名创优品泰国首家MINISO LAND开业