市场监管总局探索推进羽绒服等民生重点产品质量分级

Core Insights - The State Administration for Market Regulation has guided the Zhejiang Provincial Market Regulation Bureau to launch the "Graded Empowerment · Quality Renewal" event, focusing on enhancing regional brand development and advancing product quality grading practices in the down jacket industry [1] Industry Overview - Pinghu City is recognized as the largest down jacket production and supply base in China and a global supply chain center, with expected shipments exceeding 300 million units and a production value surpassing 50 billion yuan in 2024 [1] - The Pinghu Market Regulation Bureau has established the Pinghu Down Jacket Industry Quality Promotion Center in collaboration with domestic authoritative testing institutions, focusing on five core quality indicators such as down content and fluffiness [1] Quality Grading Initiative - The first batch of 23 enterprises with over 60,000 down jackets participated in the quality grading initiative, providing a practical sample for promoting national product quality grading pilot work [1] - The State Administration for Market Regulation is actively exploring product quality grading, aiming to create a system that includes government guidance, industry organization promotion, voluntary enterprise participation, market-driven incentives, and consumer transparency [1] Future Directions - The next steps involve summarizing successful experiences in product quality grading, selecting key consumer-focused products, and promoting nationwide pilot projects for product quality grading [1] - The initiative aims to establish a scientific and standardized grading evaluation system to guide enterprises in developing new advantages centered on technology, standards, brands, and quality, while curbing irrational competition based on low prices and low quality [1]