神龙汽车“换帅” 老将吕海涛回归

Group 1 - Shenlong Automobile announced the appointment of Lü Haitao as the new general manager, who has over 20 years of experience within the company and previously held various leadership roles [2] - The management changes also include the appointments of Cheng Jun as the Party Secretary and Deputy General Manager, Shi Jianxing as Deputy Party Secretary, and Ye Yongqing as Assistant General Manager [2] - The restructuring aims to enhance collaboration between Chinese and foreign shareholders, facilitating the integration of Chinese technology with global resources [2] Group 2 - Shenlong Automobile has faced significant sales declines in recent years, with a strategic shift towards "Shenlong Manufacturing, Global Sales" initiated in 2023 [3] - The company has implemented various measures such as channel integration, asset sales, and expanding exports, alongside a new marketing strategy that merges the sales networks of Peugeot and Citroën [3] - In March 2023, Shenlong launched a new electric vehicle brand "HEDMOS" and introduced its first model, marking a commitment to a new energy transition strategy [3] Group 3 - Despite these initiatives, Shenlong's market performance has not improved, with cumulative sales dropping by 15% in 2024 and by 27.9% in the first nine months of 2025 [4] - Stellantis Group has shown interest in deepening collaboration with Dongfeng, with visits from high-level executives and discussions about expanding cooperation beyond existing brands [5] - Lü Haitao's appointment is seen as a potential turning point for Shenlong, given his previous experience with the strategic alliance between Dongfeng and PSA [5]