Xin Lang Ke Ji·2025-10-28 10:17Group 1 - The former General Manager of Meituan Retail, Wen Qin, has returned to Meituan to oversee the Keeta business in the Brazilian market after an 8-year absence [1] - Wen Qin previously held various positions at Meituan from 2010 to 2017, including roles during significant events such as the "Battle of a Thousand Groups" and the merger of Meituan and Dianping [1] - After leaving Meituan in 2017, Wen Qin worked at Together Education Technology as COO and returned to Meituan in October 2023 [1] Group 2 - Meituan's founder, Wang Xing, signed an investment agreement in May to invest $1 billion in Brazil over the next five years to develop its delivery service, Keeta [2] - Keeta is set to officially launch operations in Brazil on October 30, starting with pilot cities Santos and São Vicente in São Paulo state, having registered over 700 restaurant brands by mid-October [2] - The plan includes expanding Keeta to 15 metropolitan areas and covering 1,000 major cities within five years, with an aim to register 100,000 delivery riders by June 2026 [2]