Core Insights - The company, October Rice Field, is leveraging a combination of hard technology and soft power to enhance its brand presence and market share during the 2025 new rice season [1][3][7] - The brand emphasizes the importance of quality rice production through modernized processes and cultural storytelling, aiming to resonate with consumers on an emotional level [3][4][5] Group 1: Brand Strategy - October Rice Field's marketing strategy includes a multi-dimensional approach that integrates technology and cultural elements to strengthen its brand identity as a "national brand" and "family food innovator" [1][7] - The company has engaged popular young actors and utilized social media platforms to connect with younger audiences, enhancing brand visibility and engagement [5][7] Group 2: Production and Quality Control - The company maintains a rigorous quality control process from grain selection to production, ensuring that every grain of rice meets high standards of quality [3][4] - October Rice Field employs automated production lines and a comprehensive quality assurance system to guarantee the integrity of its products [3][4] Group 3: Cultural Integration - The brand has successfully linked traditional cultural elements, such as the 24 solar terms, to its rice products, fostering a deeper connection with consumers [4][5] - October Rice Field's marketing campaigns highlight the cultural significance of rice in Chinese cuisine, enhancing consumer appreciation for its products [5][7] Group 4: Community and Economic Impact - The company promotes agricultural development through standardized planting guidance and an order-based farming model, benefiting local farmers and contributing to rural revitalization [3][7] - October Rice Field's initiatives aim to create a direct supply chain from production to consumers, ensuring quality and supporting local economies [7]
十月稻田筑牢品质根基 守护“中国味”飘香万家餐桌