Jones Soda, Bethesda Softworks Launch Vault-Tec Supply Pack, Sunset Sarsaparilla 4-Pack to Help Fans Celebrate Fallout™ Day

Core Insights - Jones Soda Co. and Bethesda Softworks have collaborated to launch limited-edition collector's packs, generating significant consumer interest both in-store and online [1][2] - The Vault-Tec Supply Pack, featuring game-inspired soda flavors and collectibles, sold out quickly at Costco locations in the Northeast [1][3] - A record-breaking online sales day was achieved for Jones Soda following the reveal of the Sunset Sarsaparilla 4-pack during Bethesda's Fallout Day Broadcast [2][3] Product Details - The Vault-Tec Supply Pack includes three soda flavors inspired by the Fallout franchise: Sunset Sarsaparilla, Nuka-Cola Quantum, and Nuka-Grape, along with collectible items [7] - The Sunset Sarsaparilla flavor is described as a smooth, root beer-like beverage with a hint of citrus, while Nuka-Cola Quantum is a berry lemonade soda [7] - Each pack contains a limited-edition magnetized bottle opener and collectible bottle caps inspired by the game [7] Market Response - The collaboration has seen overwhelming enthusiasm from Fallout fans, prompting Jones Soda to increase supply in Northeast Costco locations and expand to other regions [3] - CEO Scott Harvey emphasized the importance of creating products that resonate with fans, highlighting the positive early response to the new offerings [3]