Royal Caribbean Cruises .(US:RCL) Prnewswire·2025-10-28 10:45Core Insights - Royal Caribbean Group is expanding its vacation offerings by introducing the Royal Beach Club Santorini, set to open in summer 2026, as part of a strategy to grow its land-based destinations from two to eight by 2028 [3][6] - The new beach club aims to enhance the guest experience by providing a unique blend of Santorini's cultural and natural attractions, alongside Royal Caribbean's signature services [3][4] - The company is also implementing innovative measures to manage guest distribution on the island, reducing congestion and maximizing visitor enjoyment [4] Expansion Plans - The Royal Beach Club Santorini will be the latest addition to Royal Caribbean's growing portfolio of exclusive land-based destinations, which includes Perfect Day at CocoCay in The Bahamas and several other upcoming locations [5][6] - The overall pipeline includes Royal Beach Club Paradise Island in The Bahamas (2025), The Cormorant in Chile (2026), Royal Beach Club Cozumel in Mexico (2026), Perfect Day Mexico (2027), and Royal Beach Club South Pacific in Lelepa (2028) [6] Company Overview - Royal Caribbean Group operates a global fleet of 68 ships across five brands, serving millions of guests annually and focusing on delivering responsible and innovative vacation experiences [7]