Answear.com Modernizes its Retail Planning Processes with Oracle Cloud
OracleOracle(US:ORCL) Prnewswire·2025-10-28 11:03

Core Insights - Answear.com is modernizing its planning processes by implementing Oracle's AI-enabled Retail solutions to enhance merchandise financial planning and support international growth [1][3] - The retailer operates in 12 European markets, offering over 200,000 premium products from more than 700 global brands [2][4] Group 1: Implementation and Benefits - The automated platform will help Answear.com manage the complexities of its multi-brand and multi-country operations, allowing for better adaptation to diverse fashion trends [1][3] - The new retail merchandising platform will improve planning precision by accounting for seasonality, old stock, and e-commerce performance indicators like customer traffic [3] - Enhanced inventory management and forecasting will help reduce markdowns and align product offerings with customer demand, minimizing end-of-season stock [3][4] Group 2: Strategic Goals - The implementation of Oracle's Retail Cloud solutions provides the flexibility and scalability needed for Answear.com to optimize planning processes and respond quickly to customer trends [3] - The transition from product-centric to customer-focused planning aims to drive more profitable inventory investments and foster customer loyalty while addressing markdown and overstock challenges [4]