Yang Zi Wan Bao Wang·2025-10-28 11:01Core Insights - BYD launched the Qin and Song 2026 models at the "Enjoy Life, Love More" event in Nanjing, emphasizing the brand's commitment to a lifestyle centered around technology and quality [1][15] - The new models, Qin L DM-i, Song Pro DM-i, and Song L DM-i, are built on BYD's fifth-generation DM technology, focusing on smart, safe, and comfortable driving experiences [3][6] Group 1: Product Features - The Qin L DM-i boasts a global record low fuel consumption for sedans, with an electric range of 128 km and a combined range of 2148 km, enhancing driving comfort with an integrated electronic gear shift [9] - The Song L DM-i is highlighted for its superior safety features, including a TBC high-speed blowout stability system, which maintains vehicle control during tire blowouts at speeds up to 140 km/h [6][11] - The Song Pro DM-i focuses on practical smart features, supporting connectivity with Huawei and Xiaomi devices, and includes essential smart driving assistance, catering to cost-conscious young families [11] Group 2: Brand and Market Positioning - The event showcased BYD's dedication to creating a "beautiful life partner" for users in East China, aligning with the brand's philosophy of enhancing life through technology [1][15] - The three new models are strategically positioned to cover a diverse market, from mid-range sedans to mainstream SUVs, catering to varying consumer needs [3] - The launch event was not only a product unveiling but also a platform for emotional connection, reinforcing BYD's brand spirit and commitment to user-centered innovation in the new energy sector [15]