8平米次卧一半靠阳台“凑”！中建东孚上海新盘被指“偷面积”

Core Viewpoint - The new residential project "Zhonghuan Ludao" in Shanghai's Baoshan district is promoting an "ultra-high usable area" as a key selling point, with claims of usable area rates exceeding 90%, raising concerns about potential "area theft" practices in the real estate market [1][10]. Group 1: Project Features - The project features a design termed "three balconies," where each of the two bedrooms has a balcony that can be converted into usable space, significantly increasing the effective area for buyers [4][10]. - The main unit type of 110 square meters includes approximately 15.2 square meters of balcony space, which is marketed as half-counted towards the total area, effectively providing over 7 square meters of additional usable space [4][10]. - The design strategy has led to a controversy regarding compliance with local regulations, as the balcony area exceeds the stipulated limits set by recent housing policies [4][10]. Group 2: Market Context - The Shanghai new housing market is experiencing increased competition, with developers needing to offer attractive features to draw buyers, as evidenced by the significant number of unsold units in the area [17][20]. - The project is under pressure to achieve an 80% sales target, with the developer resorting to price reductions and promotional offers to attract customers [17][19]. - The average selling price of the units at Zhonghuan Ludao is set at 66,025 yuan per square meter, which is lower than nearby competing projects, further indicating the competitive pricing strategy [19]. Group 3: Developer's Position - The developer, China State Construction Engineering Corporation (CSCEC), faces significant challenges in the market, with declining sales figures and a need to improve its market share [20]. - The recent acquisition of a major land parcel in Baoshan represents a strategic move for CSCEC, aiming to establish a landmark project in the region [14][20]. - Despite the ambitious plans, the actual sales performance of the project remains uncertain, with previous projects underperforming and a lack of strong market presence [20].