站酷发布AI设计Agent，揭示“超级设计师”新趋势

Core Insights - The event "2025 Zcool Design Week" in Beijing focuses on "Super Designers in the AI Era," highlighting AI as a core driver of design innovation [1] - Zcool launched the AI design tool "Zcool Design Agent" aimed at professional designers, along with the release of the "Super Designers in the AI Era Research Handbook" [1] Group 1: Trends in AI and Design Integration - The integration of AI and the design industry has entered a deep collaboration phase, characterized by five structural trends [3] - Collaboration Model Upgrade: AI is evolving from a "trial tool" to an "intelligent collaborator," deeply embedded in creative ideation, iteration, and decision-making processes [3] - Workflow Refinement: The generation logic is shifting from relying on a single prompt to a "node-based workflow" that supports multimodal input and controllable output, enhancing precision in professional scenarios [3][4] Group 2: Expanding Capabilities and Business Models - Capability Boundary Expansion: Individual designers can now cover the entire process from user insights to visual execution, achieving a "one-person team" efficiency leap [4] - Business Model Reconstruction: Designers are exploring new revenue streams beyond traditional services, including selling AI models, prompt libraries, plugin tools, digital assets, and digital human IP [5] Group 3: Emergence of Anti-Algorithm Aesthetics - The rise of "handcrafted design" emphasizes uniqueness and human expression, potentially becoming a high-value rarity amid increasing content homogenization generated by AI [6] Group 4: Zcool Design Agent Features - The "Zcool Design Agent" is a specialized AI workflow engine for professional design scenarios, allowing designers to customize AI processing nodes based on specific projects [7] - It seamlessly integrates with the Zcool community for workflow publishing, reuse, and collaboration, creating an accumulative and evolving industry knowledge base [7][8] Group 5: Redefining the Role of Designers - Industry consensus indicates that AI is redefining the role of designers, who now need to understand aesthetics, models, data, and workflows, participating in product definition, technology selection, and business strategy [9] - Notable figures in the industry agree that AI does not replace designers but shifts their focus from execution to definition and guidance [9] - Zcool aims to accelerate the deep integration of AI and the design industry through tools, community, and rankings, promoting a new phase of "intelligent co-creation" in China's creative productivity [9]