Core Insights - The company has established a strong brand matrix over 21 years, with the main brand "周六福" and emerging sub-brands "CHAOJIN潮金" and "FENS" [1][2] - The company aims to innovate and optimize its brand operation model to create a new profit growth engine, enhance store expansion, and increase single-store revenue and market share [1] - A new "joint venture store" model has been introduced to collaborate with strong franchisees, focusing on opening "three good stores" (excellent location, quality products, and outstanding operations) [1] Brand Development - The sub-brands "CHAOJIN潮金" and "FENS" are in a rapid growth phase, targeting different market segments: "CHAOJIN潮金" focuses on trendy and personalized gold products for young consumers, while "FENS" emphasizes strong design and light luxury for high-end demands [2] - The company has launched a "co-creation partner plan" to collaborate with capable provincial agents, forming joint operational entities to deepen cooperation [2] - This plan aims to accelerate market penetration and sales growth for the sub-brands, further solidifying the company's leading position in the jewelry industry [2]
周六福(06168)拟优化全品牌经营合作模式