Inside Adobe’s AI Strategy: Can It Outpace Rivals In The Creative AI Race?

Adobe announced agentic AI upgrades across Firefly and GenStudio to power scalable, connected creative and marketing workflows within its ecosystem. (Photo by David Becker/Getty Images)Getty ImagesArtificial intelligence (AI) is turning creativity from a craft of patience into a game of speed. What earlier required hours of design work and rendering now unfolds in seconds, powered by algorithms that generate, iterate and refine on command. For decades, Adobe has been the world’s go-to creative tool ecosyste ...