Snap aims to boost retention with new features for Snapchat+ subscribers

Core Insights - Snap is introducing new personalization and customization features for its subscription service Snapchat+ to enhance user retention in a competitive market [1] Group 1: Company Strategy - The new features aim to improve the overall user experience for Snapchat+ subscribers, which is crucial for maintaining a loyal paying user base [1] - The initiative reflects Snap's response to the increasing competition in the social media landscape, where user retention is becoming increasingly challenging [1] Group 2: Market Context - The rollout of these features comes at a time when subscription-based models are gaining traction in the social media industry, highlighting a shift towards monetization strategies that prioritize user engagement [1]