黄圣依、杨子直播带货后，商家集体报警！真相揭晓：做局者明星、商家两头骗，还有2500多万元款项未退；法院判了

Core Viewpoint - The incident involving celebrity live-streaming sales led to significant financial losses for over 200 small businesses, amounting to approximately 30 million yuan, due to fraudulent practices by the involved companies [3][4][10]. Group 1: Incident Overview - On January 16, 2024, celebrities Yang Zi and Huang Shengyi participated in a live-streaming event that attracted over 330 businesses, promising high sales returns [4][6]. - The event ended poorly, with many products not being showcased, leading to unsold inventory and financial losses for the participating businesses [8][10]. - The involved companies misled merchants with promises of guaranteed sales ratios of 1:10, which were found to be unrealistic [17]. Group 2: Fraudulent Practices - The investigation revealed that the event was a well-planned contract fraud, with the main perpetrators having minimal educational backgrounds and using false claims of celebrity connections to attract businesses [12][14]. - Key details about the live-streaming contracts, such as the limited time and number of products showcased, were deliberately concealed from the merchants [14][17]. - The perpetrators established shell companies to facilitate the fraudulent activities and misrepresented their capabilities to the merchants [15]. Group 3: Legal Consequences - As a result of the investigation, the three main defendants were charged with contract fraud, leading to prison sentences ranging from 10 years and 10 months to 11 years and 3 months, along with fines [17].